Filip Luneski is a strategic marketing leader and growth advisor with a rare blend of global CPG discipline, tech innovation, and purpose-driven brand building. His career spans 11 countries and some of the world’s most iconic brands — including Anheuser-Busch, Coca-Cola, and Molson Coors — where he drove brand transformations, built award-winning campaigns, and scaled growth across diverse international markets.

In the tech world, Filip brings the same rigor and creativity to emerging companies. Most recently, as Chief Marketing Officer at Lucid Green, he helped scale the company from early-stage momentum to 250%+ year-over-year growth, expanded ARR from six to seven figures, and built consumer experiences used by millions. His work proved a simple truth: growth accelerates when brands anchor themselves in clarity, transparency, and trust.

Across the last decade, Filip has helped brands sharpen their purpose, optimize their go-to-market systems, and execute with precision — balancing the structured, data-backed execution of global CPG with the zero-to-one scrappiness of startups.

Today, Filip advises founders, executive teams, and high-growth companies on modern marketing strategy, consumer trust, brand positioning, and how to build systems that scale. His philosophy is simple:

Clarity creates alignment. Execution drives outcomes. Purpose makes both matter.

Whether designing GTM roadmaps, shaping category strategy, or providing C-suite advisory support, Filip brings a human-first approach rooted in empathy, practicality, and a deep understanding of how people make decisions. He believes the best brands aren’t built by shouting louder — they’re built by caring more.

Filip lives in New York City and brings the same energy to his work that he brings to his passions outside the office: discipline from martial arts, loyalty and humility inspired by his dog Gia, and an unwavering belief that great brands are built by people who give a damn.